Turn Your Recipes Into An Online Business: Step-by-Step Guide

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Have you ever wondered if your famous sauce should be in stores? Do you dream about creating a brand from your recipes, but don't know where to start? Are you nervous about what goes into starting a business?

With this guide, you will learn how to create a business, find a kitchen space, launch your products online, and everything in between. Save yourself thousands of dollars and hours of research with direct links, lists of contact information to co-packers and suppliers, templates, and more. I've distilled knowledge from multiple founders and my own experience into a simple and useful guide that will help you start an online food & beverage business in days instead of months.

Why trust me:

I built a direct-to-consumer online food business from nothing while working a full-time engineering job, quit to join Y-Combinator (an esteemed accelerator), raised $500k, and grew the business to 20+ products, shipping to all 50 states and $10k+ MRR, all in two years. It was an incredibly tough time figuring out how to start + scale a business in an industry I previously knew nothing about. I've also consulted for 10+ e-commerce businesses and worked at large e-commerce companies, helping them with branding, marketing, packaging, inventory management, conversion and retention.



40+ pages with step-by-step instructions. Not only do I tell you what to do, but how to do it. A $600 Value!

Table of Contents

Part 1: Starting Up

  • A. Set Expectations
  • B. Legal Basics
  • C. Internal Organization Tools

Part 2: Build The Product

  • A. Figure Out Product Size
  • B. Scale Your Recipes
  • C. Packaging Sourcing & Design
  • D. Price It Right

Part 3: Build The Kitchen

  • A. Find The Right Space
  • B. Hire Your Staff
  • C. Get Kitchen Equipment

Part 4: Production 101

  • A. Licenses & Permits
  • B. Ingredient Sourcing

Part 5: Fulfillment 101

  • A. Packaging
  • B. Sustainable Solutions
  • C. Delivery Providers
  • D. Shipping Tools

Part 6: Sell Online

  • A. Setup Your Online Store
  • B. Customer Service
  • C. What Next?


  • Cost breakdown of bootstrapping a D2C business
  • Cheatsheet with helpful links and glossary
  • Start-up Checklist
  • Crowdsourced list of 2000+ Co-packer Facilities
  • Crowdsourced list of 950+ Ingredients & Packaging Suppliers

Refund Policy

If you do not get value from this guide, reach out to me within 30 days of purchase and I will refund you completely. No questions asked.

What people are saying:

"This how-to guide would be really helpful for lots of small businesses. There are many people entering this field who have never worked in the food industry or CPG industry and this industry can be surprising to those who are not accustomed to the high costs, high competition, and tight margins we work with. It's important to be reasonable when entering this field and I think your guide helps." - Karen Hoeffner, CEO & Founder of Nomad Dumplings

"It provides an excellent overview of things for a newbie CPG entrepreneur." - Deepa Nandyal, CEO of Swell Pantry

"You laid out the steps clearly and the e-book was well written." - Candace Wu, Co-founder of Wonder Monday

"Table of contents is so thorough, makes me want to package up my garlic sauce and sell it!" - Shriya Nevatia, Director at On Deck

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Turn Your Recipes Into An Online Business: Step-By-Step Guide


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Turn Your Recipes Into An Online Business: Step-by-Step Guide

4 ratings
I want this!